Thursday, 20 September 2012

Richard Dyer - Star Theory

Richard Dyer came up with the star theory which is the way that a star is presented to an auidence by media products, including, magazines, music videos, etc...

A Star: when interest in their personal life outweighs interest in their profession.

- The star image is constructed by a range of materials including films, videos, posters, magazines, etc.
- Stars represent many shared cultural values. Some including being thin, the latest fashion trend and religion.
- We get the idea and drive of what we should look/be like from stars.
- Some stars support hegemony (definition: leadership or predominant influence from people/power) by conforming to the ideal.
- Celebrity magazines compare us or encourage us to conform to the ideal.
- Star persona is fragile and can be broken at any time. For example, Jade Goody went into Big Brother and was bullied and the papers/magazines felt sorry for her. But later when she went back to Celebrity Big Brother she was accused of bulling in the house, and her star persona went down. But then when she later died due to cancer, her star persona was lifted and was presented to the public as a good person that should have never died. This just shows one star, but how their star persona went on a rollercoaster ride from good to bad, and then to good again.


To put Dyer's star theory into practice, we got a Celebrity Magazine and tried to find a story or article that: 1.showed the current cultural ideal, 2. an example that challenges the ideal and finally 3. a comparison bewteen us and the ideal.

The example that we found for the current cultural ideal was the 'I want what she's got!'.
 
This article shows us the current cultural ideal of the stars in the fashion world, and looking and what the celebrities are wearing. It then tells us (the readers) that we can be like them in what they are wearing by being able to buy the clothing items at high street or big label stores for a cheap price.  
 
The next example is for the article that challenges the ideal. For this we found the article, 'From stunning TV model to ravaged drug addict'.
 
This article shows us the opposite of the star ideal and the side effects of drugs. We see the horrible effects of drugs ans what they can do to a star and not representing the 'ideal' star persona.   
 
And the final article gives a comparison between us and the ideal. The article is called 'Fearne's Pregnancy Blues'.
 


In this article it is talking about the symptoms that Fearne Cotten is getting from her first stages of pregnancy. It does tell us that other women who are pregnant and her are the same but any women who is also pregnant at this time could read the article and relate to the things that Fearne is going through.
 

This is a slide where we have Rihanna as our star and we tried to think of as many good or bad points that are in the press of her star persona. This got us to think about all the different things stars do to be a star and keep their good persona and be a role model to us.


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