Group 20 music video 2009
There was a clear storyline that went with the music and lyrics throughout the video. This was shown through the editing on the beat, as well as it being quick and and short footage.
The music video is creative and fun and often the music is anempathetic with the actions. Thus creating a joyful video to watch and we felt like this was a good trait for this specific song.
We liked the use of other technology that was used, for example, when they moved around on the bench, as well as saturation of the footage - black and white -.
There was a good use of cinematography e.g. close-ups; this was used to focus the audience on the singers lips, tracking shots; following the car helping the video for a wider range of cinematography and some wide shots of the singer to give the effect of enjoyment and fun into the music video.
There was an interesting use of props and it shows how well the people thought about it as well as the constant change in location which adds to the authenticity of the music video.




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