Cheryl Cole's Facebook page
This page
dates Cheryl Cole back to when she joined Facebook, and it's showing everything
that's happened since becoming famous. We see specific evidence of her own
advertisement i.e. New book out, a new song etc..
This post
is advertising her new calendar, and it shows some comments and if people have
liked it or not.
Here is
another example of her advertising a place she's going to show up at and be
nominated for an award.
Both are
examples of the singer advertising her life, what's happening and that she
doesn't just sell music. This is showing fans that Cheryl is a so called
'Hollywood' icon for fans to read gossip about, rave about new books and chat
shows, all to advertise her star persona, so that the audience become
interested in her as a star so could come to become curious about her music.
Further use that the star is trying to reach out to her fan beyond her music is
through other advertisement i.e. interviews, on the cover of magazines, talk
shows etc..
An example
of Cheryl advertising her new album in an interview on a website.
An interview of Cheryl and Allen Carr talking about her and what's going
on in her life at the moment and what her fans are to expect.
We also see Cheryl Cole in specific adverts like:
Cheryl is used in an advert here to sell some lip gloss and the advert
mentions her, with backstage footage, and what colour she's even
wearing.
All these other types of advertising for Cheryl Cole, shows fans that
she's created a star persona of a 'good girl' type who is very open and her
face is now something than can market products for L' oreal Paris. This shows
that she is trying to connect to the audience by showing up in adverts, famous
chat shows, interviews etc... to communicate their star persona.
How I would use Facebook and other social sites to increase viewers for
my music video.
Some examples of what my Facebook page might look like:
Rhianna
Pixie
Lott
These are
two examples of how I would present my own star, using certain apps to easily
buy my Album. Appointing the artist the latest update of Facebook, also being
able to sign up to her page as well having short cuts to her videos would be a
good idea to sell her music. However I might also consider having other social
networks like Twitter.
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